Theri is the original owner of Groom for Men. She studied at Vidal Sassoon and is a former technical director for American Crew. Recently she has written a book to accompany many technical videos making her a celebrity in the hair industry! Theri has been voted one of the top 100 people to know in Milwaukee by OnMilwaukee.com and top stylist for men by Milwaukee Magazine. She is also P. Joe’s mom! (ya know, the cuddly big, pup who greets you at the door?!)
As a National/International Educator for the American Crew. All Star Team, Erica has been teaching her art and technique in platform demonstrations and smaller classrooms since 2002. Erica is a partner at Groom, a crucial member to our growth since the very beginning. Erica has been voted one of the top 100 people to know in Milwaukee by OnMilwaukee.com, top stylist for men by Milwaukee Magazine, as well as the honorable title of American Crew All-Star or the Year 2013.
Dana is our lovely Director of Assistants as well as an established Barbette. She graduated from Vici Capelli in 2004. Working at a salon & spa for 7 years, she wanted to further her passion for men’s hair, and that’s when she found Groom. It took Dana no time to fit in to the Groom family, and she has successfully developed herself into a well-rounded barbette.
Alison graduated from cosmetology school in 2011. She came to Groom for the opportunity to focus on male design, quickly becoming a master of technique and design. Alison’s natural talent and skill are truly inspiring, making her a highly sought after barbette. She has now become the Director of Shave and trains all Groom staff on straight razor techniques.
Amy sets her sights high, and her decibel levels even higher, here at Groom. She is extremely driven, seeking out knowledge and new skills day after day. Her undeniable passion for men’s hair combined with her raw talent makes her a great fit in our Groom family.
A graduate from the Aveda Institute, Ashley’s rapidly growing skill and desire for knowledge shine in her everyday work. She is a talented multi-tasker, always willing to lend a helping hand. Her edgy style and cheerful demeanor are welcomed assets to our team.
Recently relocating her barbering skills from Arizona to Groom, Josepha brings an effortless spark to her craft. She has been quickly embraced as a member of our Groom family. An artist and musician, Josepha inspires with her innovative cutting skills. Creative endeavors through many avenues give her happiness.
Carly came to Groom as an assistant in late October, 2013, having just graduated from cosmetology school. She quickly moved up and has established herself as a very talented Barbette. Carly is a chameleon when it comes to her hair color and, in her free time, she is an avid video game geek.
Melissa has been with Groom since 2014. She has been in the men’s hair industry since she graduated from the Aveda institute in 2010. She came to realize her true passion is men’s barbering and that’s how she found Groom. She has taken two courses at the Menswork Academy in Denver, CO along with various training at Groom. Her passion for learning the craft and cheerful attitude make her an asset at Groom.
Jeana graduated from Aveda Institute in 2014 while simultaneously beginning her career at Groom. Jeana has quickly developed an impressive repertoire that accompanies her revitalizing and cheery atmosphere. Her growth as a technician and artist are impressive.
Lola came to groom to refine her barbering skills and to be inspired as well as work next to masters of this craft. She enjoys classic haircuts with a modern edge as well as longer, more relaxed styles. She is a creative force to the technical mastery at Groom.
Ava began at Groom after a 6 year career as a surgical technician. Ava’s attention to detail and interest to technicality have translated into her long time interest of men’s haircutting. Her compassion for people, and empathy have carried over into her personal touch with people.
As Salon Manager, Heather has worked on the business side of this industry since she was 15. She came to Groom in May of 2014 and has taken over the finances, policies and procedures. Her attention to detail keeps the systems in flow with great quality control.